In partnership with Philadelphia Cream Cheese for their "Cheesecake is Everything" campaign, U&U crafted two distinct cheesecake baking kits available for purchase on Amazon – one for a camera cake and one for a purse cake. I illustrated the instruction manuals, created the wrapping paper & contributed illustrated elements for the packaging and accompanying card. It was a big project, and the outcome was a huge success – the kits sold out in less than 48 hours!